About
Built by Someone Who Has Run Real Operations

Thatonomy was founded by Dan Ton, an industrial engineer with years of logistics operations experience at a large retailer. Dan spent that time finding manual work and data gaps in day-to-day operations, then building the tools to remove them.
Now Thatonomy does the same for growing businesses: AI automation and data systems that give owners more autonomy and more time.
The name comes from the goal. Autonomy for the owner means a business that keeps moving without needing you in every step.
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